multichannel-omnichanne-hote

Multichannel or Omnichannel Hotel: what’s the difference?

In short, to be a multichannel business means that customers have more than one channel to communicate, interact or buy, but each channel works separately. An omnichannel business means that not only customers have more than one channel for their disposal, but also that all channels communicate between them. Few people actually understand what omnichannel […]

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