In short, to be a multichannel business means that customers have more than one channel to communicate, interact or buy, but each channel works separately. An omnichannel business means that not only customers have more than one channel for their disposal, but also that all channels communicate between them. Few people actually understand what omnichannel […]
Tag: customer service
Why your hotel website isn’t enough for your clients?
You dedicated time writing informations you think are relevant on your hotel website. You invested in design to make it easier for your clients to find the answers they are looking for. However, you feel like it is a waste of time; that no one reads your website and your attendants are still overwhelmed with […]
Top 10 self-service technologies that we love!
Self-service technologies (SST) allow customers to get a service without interaction with service providers. It is a big part of our lives, regardless you are 6 or 60 years old. Some of these technologies are already well established in the market, while others still fight against resistance. The truth is that self-service technologies bring many […]
4 pre-stay topics that can improve guest experience
New York or Lisboa. All around the world, guest services are overloaded with all kind of questions from clients. Even though it may seem like a boring task, addressing fast client’s simple inquiries affects deeply your guest experience. One common mistake that hoteliers do is to consider guest experience only the experience provided during guest […]